Once placed on the bookmakers’ sites, the odds are in constant change and there are a number of objective reasons for this.
Generally, the bookies show lines for an event a few days before. This time varies in function of the different sports and leagues. If the sport and the teams are not very popular, then it is possible that the odds shown a few hours before the start of the event. It is also possible that the betting houses do not show an event at all, since he did not have enough information about the same. In fact, not many bookmakers can afford the luxury of maintaining their own “odds compiler” – the employees and the money used for the analysis of sports information and the determination of the probabilities. This service is generally performed by specialized companies and bookmakers receive ready lines for sporting events. However, as soon as the odds are published, that have been changed by the bookmakers. Each bookmaker sets different margins and one of the bets of the model. Some bookmakers underestimate the favorite, overestimate the weaker, and others to do the exact opposite, there is a different attitude towards the movement of the Draw option, and so on. “The Opening Lines” – the first likely to be shown, still has not been changed in function of various factors, and up to the start of the event.
We can divide the factors that influence the odds in 2 main groups – sporting, technical and marketing. The first group can be assigned all of the factors taken into consideration by the odds compiler and changed after the generation of the lines. These changes usually concern the members of the teams. It is possible that an injured player for whom it was not planned to take part in the event, that improves your health. If he is a key player this would be to objectively, change the balance of the game. Sometimes, a team member could suffer an injury or get sick before the start of the game, which also change the balance of the game. What is more, the equipment may undergo dynamic changes as the members of the team may be suspended or get back in the game after a suspension. All the changes in the positions of the team members, even rumors about potential changes, as well as the information for the upcoming transfers could influence the status of the members of the team and their motivation.
A change in climatic conditions could also have a significant influence on the predicted results of the sporting event. For example, poor ground conditions could decrease the effectiveness of a football match, weakening the technical capacity of the players and decrease the difference between the favorite and the underdog. These circumstances lead to a significant change in the possibilities of a computer and the odds.
Without doubt, the sporting of technical information objective basis for the definition of the chances of the teams but in practice, it is possible that the probabilities change under the influence of the marketing tools. Often there are events with an obvious favorite and the bets are mostly on his victory. The main responsibility of every bookmaker is to obtain a balanced distribution of the bets on the different betting options. If there is an imbalance, the bookmaker lowers the odds for the most desired result. By doing this, he is doing this betting option less interesting for the players. You should note that in each situation the betting house maintains its margin, that is to say, if you decrease the probabilities of an option, increases the of the other with the idea of raising the bets on those options. The flexibility and timely reaction of the betting house rules, or at least minimizes your risk.
Sometimes bookmakers have to keep up with the common trends of marketing in the odds movements.
Despite the changes of the odds, the bets that have already been placed are not changed.
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