Here’s how to assess each of the criteria for bookmakers:
The overall rating that a bookmaker receives is always equal to the reliability rating. Reliability is the main criterion by which we evaluate betting operators. We believe that a reliable company should:
Using this criterion, we evaluate a bookies’ pre-match line. This includes the number of sporting events, markets and outcomes offered in the pre-match line. At this stage of the evaluation, the criterion is set manually and therefore may not be entirely accurate.
Using this criterion, we are looking for the same things as in the pre-match, but instead, by applying the exact same method, we’re looking at the events and outcomes of markets available to bet on during the game. At this stage of the evaluation, the criterion is set manually and therefore may not be entirely accurate.
Using this criterion, we estimate a bookies’ margin. The smaller the margin, the higher the odds. At this stage of the evaluation, the criterion is set manually and cannot be entirely accurate.
Ease of payment
Those bookmakers who accept deposits and payout winnings using a variety of popular payment systems are the ones who receive the highest score in this area. Paying customers in a timely fashion is also important, as we consider both the number of payment options and the speed of payments equally when assessing companies using this criterion.
We evaluate the quality of support based on two key factors. These are competence and friendliness. We take all the support channels available into consideration and then evaluate. We are looking at support channel such as email, live chat and telephone. Those companies who display a fewer number of support channels or a lack effectiveness when using them are the ones who will receive a lesser rating.
Bonuses and Promotions
Using this criterion, we assess bookmakers based on the bonuses and promotions offered. Quite simply the more bonuses and promotions a bookie offers the higher the score they will receive here. Each type of bonus/promotion carries individual weight that reflected in the final assessment. The assessment may vary depending on the availability of valid up-to-date bonuses/promotions.
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